McNeil Wilson Communications is proud to have worked with some of the best companies in Hawaii and beyond. See what we have done and what we are capable of doing for you.
Case Studies
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PCC Haunted Lagoon
BACKGROUND
The Polynesian Cultural Center’s (PCC) Haunted Lagoon was in its second year as a unique family friendly event in the spirit of Halloween taking place throughout October. Unlike a traditional haunted house, the PCC’s Haunted Lagoon takes guests on a spooky, meandering canoe ride through PCC’s seven island villages.
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Spirit of Aloha Mobile Marketing Tour
BACKGROUND
Hawaii Tourism in Crisis:
Hawaii has experienced a number of recessions in the 50 years since statehood, but none quite as deep or far reaching as in the past two years. The consequences were deeply affecting the state’s economy and the profitability of our client Marriott Resorts Hawaii (MRH) which operates five hotels throughout the Hawaiian Islands. In 2008:
o Visitor arrivals to Hawaii dropped 10.4 percent
o Visitors expenditures plummeted $1.2 billion
o Statewide hotel occupancy dropped 6%
HVCB's "Culture Me" Blogger Campaign
RESEARCH
The year 2010 marked the inaugural Na Hoku O Hawaii Music Festival on Oahu, which was created as a prelude to the distinguished Na Hoku Hanohano Awards (Hawaii's version of the Grammys) as well as a means to truly educate the public and delve deeper into the music, arts, and rich history and culture of the Hawaiian Islands. The festival, held from May 27-30, offered attendees a myriad of opportunities for cultural enrichment including workshops, cultural activities, and Hawaiian musical performances.
Marriott Resorts Hawaii's "Tweet Yourself to Hawaii" Sweepstakes
OBJECTIVES
With Hawaii experiencing a decline in tourism in 2009 due to the economy, Marriott Resorts Hawaii (MRH) and McNeil Wilson (MWC) came up with a clever way to use social media to market both the destination and Marriott's hotels without spending a lot of money. The company had already established Twitter and Facebook accounts and recognized social media as an arena with a lot of word-of-mouth potential to reach consumers.
